Archive for July, 2010


Social Media ROI: What Should You Measure? Part 2

Share There’s been an immense amount of buzz about social media return on investment (ROI), and it continues to be a frequent topic of discussion because: 1) it’s much more complex to track and evaluate than traditional marketing modes; and 2) company CEOs are driven by this “bottom-line” concept – ROI.  In Part 1 of [...]

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Social Media ROI: What Should You Measure? Part 1

Share Social media return on investment (ROI) is important and needs to be measured. To do this, you need to identify: 1) the most important parameters to assess, and 2) the tools that will provide quantifiable results.  In this post, we’ll look at some parameters to monitor. We’ll follow this post up with Part 2 that outlines 5 foundational [...]

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What is the Return on Investment of Social Media Marketing?

Share A common question of business owners is, “What is the return on investment (ROI) of social media marketing?” That’s a good question and to answer that, it’s essential to remember that social media marketing is just that – SOCIAL. The ability to quantify social media ROI is complicated because there is no one point [...]

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