In Part 4 of a 5-part series on social media ROI, this post summarizes 3 options business owners can employ to quantify social media gains. For those who choose to do it themselves, a 5 step procedure is outlined, along with 4 excellent references to help with specific “how-to’s.”

Gain from investment can be really tough to define. In Part 3, we give you 30+ specific metrics you can pick from to determine your business’s gain.