Archive for January, 2012


YouTube and Video Marketing – An Hour a Day, 2nd Edition: Worth the Cost?

I’ve heard great things about the “An Hour a Day” book series, so when I was trying to find a book to read on a long flight recently, I ended up with this as my choice. Normally, I plan ahead in plenty of time to order a book, but in the chaos of the holiday season, I forgot until the last minute and had to resort to dashing by a Barnes and Noble retail store.

I was excited to dive into the book, given that video marketing has become an online marketing essential AND it was highly recommended by a diverse crew of internet marketing gurus. Also, Greg Jarboe, the author, is a well-recognized video marketing expert, and that is evident.

The book has strong points as well as weaknesses. My overall impression is the book is valuable, but may not be worth full retail price.

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4 Online Marketing Mandates for 2012

As you’re meshing out your business plans for the New Year, there are 4 marketing mandates to include in order to stay abreast of your competition.

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