In a prior blogpost, we pointed out that businesses need to incorporate mobile technology into their online marketing toolkit in 2012, if they haven’t already. Why? Here are 9 reasons it matters:
91% of Americans have cell phones. http://arstechnica.com/telecom/news/2010/03/wireless-survey-91-of-americans-have-cell-phones.ars
Between 45 and 50% (depending on the reference) of Americans now have smartphones.
It’s projected that by 2013 (NOTE: that’s NEXT year!) mobile will become the most common way to access the internet. http://www.howtogomo.com/en/d/why-go-mo/#reasons-mobile-matters
Google Wallet (Mastercard) and Square (Visa) are blazing the mobile payment path, and are experiencing phenomenal growth with merchants embracing this new convenient payment technology.
95% of mobile users have searched for local information. 61% of those called a business after the search and 59% physically visited the business afterward. 50% of mobile searches led to purchases. http://www.howtogomo.com/en/d/why-go-mo/#reasons-mobile-matters
Mobile technology focuses on 3 core benefits: 1) convenience (get things done faster); 2) context (get information in real time); and 3) entertainment (use fun to build relationships. http://www.slideshare.net/space150/mobile-trends-june-2011
We could go on, but we think you get the point: mobile matters!
Have you already added mobile technology to your marketing arsenal? Planning to do so this year?? Haven’t had time to think about it??? Let us hear your thoughts below on mobile trends and know what progress you’ve made along the mobile technology continuum.
To Your Business Success,
Becky, for Social Media Services