Archive for the ‘book review’ Category


YouTube and Video Marketing – An Hour a Day, 2nd Edition: Worth the Cost?

I’ve heard great things about the “An Hour a Day” book series, so when I was trying to find a book to read on a long flight recently, I ended up with this as my choice. Normally, I plan ahead in plenty of time to order a book, but in the chaos of the holiday season, I forgot until the last minute and had to resort to dashing by a Barnes and Noble retail store.

I was excited to dive into the book, given that video marketing has become an online marketing essential AND it was highly recommended by a diverse crew of internet marketing gurus. Also, Greg Jarboe, the author, is a well-recognized video marketing expert, and that is evident.

The book has strong points as well as weaknesses. My overall impression is the book is valuable, but may not be worth full retail price.

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“Launch”: Is this book a must-read for business owners?

One of the most respected social media influencers, Michael Stelzner, has published a book called Launch – How to Quickly Propel Your Business Beyond the Competition. From the title, you easily get the impression that anybody in business with even an ounce of desire to improve their bottom line should grab a copy. In reality, this isn’t the case. There are certain profiles of people who will likely be disappointed with the contents of Launch. I’ll tell you who they are, give you a sneak peek of 6 blue-chip points Stelzner drills deeply down into, and share 4 potential weaknesses of the publication.

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