One of the most respected social media influencers, Michael Stelzner, has published a book called Launch – How to Quickly Propel Your Business Beyond the Competition. From the title, you easily get the impression that anybody in business with even an ounce of desire to improve their bottom line should grab a copy. In reality, this isn’t the case. There are certain profiles of people who will likely be disappointed with the contents of Launch. I’ll tell you who they are, give you a sneak peek of 6 blue-chip points Stelzner drills deeply down into, and share 4 potential weaknesses of the publication.