In recent conversations with both friends and business colleagues, it’s become apparent that the patience of even longtime users is being dangerously strained as a result of Facebook’s frequent changes.

For small business owners like yourself, it’s especially taxing to stay on top of adapting your marketing strategies to the ever-moving Facebook target. So, how can you continue to maximize your time and marketing efforts on this social networking mega-giant? By letting the following 5 key points guide you on Facebook strategy decisions.