Archive for the ‘Social Media Strategy’ Category


So You Want to be in Pictures? 7 Reasons to use Video in Online Marketing

Video has become a mandatory marketing tool for anyone wanting to establish an online presence, and especially those who have local businesses and need to get found online. Here are 7 reasons you should make 2012 the year you add it to your own marketing toolbox.

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YouTube and Video Marketing – An Hour a Day, 2nd Edition: Worth the Cost?

I’ve heard great things about the “An Hour a Day” book series, so when I was trying to find a book to read on a long flight recently, I ended up with this as my choice. Normally, I plan ahead in plenty of time to order a book, but in the chaos of the holiday season, I forgot until the last minute and had to resort to dashing by a Barnes and Noble retail store.

I was excited to dive into the book, given that video marketing has become an online marketing essential AND it was highly recommended by a diverse crew of internet marketing gurus. Also, Greg Jarboe, the author, is a well-recognized video marketing expert, and that is evident.

The book has strong points as well as weaknesses. My overall impression is the book is valuable, but may not be worth full retail price.

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Social Media Fatigue: 7 Important Insights to Avoid Burn Out

Remember when life was simple and Twitter and Facebook were “it?” Feeling like you’re drowning in your social media efforts these days? Well, you’re not by yourself.
With the launch of Google+, some people have drawn the line and said “no more!” They have no idea whether they should become active on this latest platform and don’t care because they’re up to their armpits with social media tasks to do already.

The point is you should do what’s best for your business, and if joining Google+ will be helpful, then you should add this to your bag of marketing tools. How do you avoid social media fatigue, then, if you’re adding more to your daily “to do” list? Here are 7 important insights to avoid becoming the latest victim of social media fatigue.

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